Why using the threat of Global warming to make people saving energy ? An Inconvenient truth, Home, 2012, or WWF ad campaigns... they all use fear in massive doses.
Is terrifying people the only way to get the message across ?
After decades of mass consumption, a turn around in public opinion has occured. Time has come to save energy. But to spread this new model, its supporters has brandish the threat of climate disasters and other terrifying natural catastrophes. The matter is .. they used a non scientific statement as a central argument. It would have been more simple, but also more honnest, intellectually speaking, to talk about money savings to grab people's attention. But fear factor seems to be pretty efficient...
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