Sometimes, ad makers have really weird ideas to make people into a cause."Even super cool people has turned green !" It seems to be the new gimmick to make people concerned about Climate Change. Toyota Prius has gotten out to a flying start by spreading this "on the spot" picture on the internet.
This campaign is really smart, in some respects, as it is insiduous. No logo, no caption .. Orlando is cool, buying a Prius is cool, and beeing green is super cool. Case made.
I wish Toyota try to seduce me with technicals arguments.
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