Thursday, September 23, 2010

If I were the Green Don Draper ...

And if I were asked to work on a "Being green is being cool" ad ... I would :


  • Try to put across that solar ovens make the best cakes ever.
  • Explain with nice words that domestic windmill is the new pet generation.
  • Expose that green showerheads is the best money saver
  • ...

In other words ... I would try to put over that green products are cool. Putting the stress on green attitude is a thing ... but I find more efficient, or at least more clever, to underline the coolness of green products so people don't feel just cool, but also smart.

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