- Try to put across that solar ovens make the best cakes ever.
- Explain with nice words that domestic windmill is the new pet generation.
- Expose that green showerheads is the best money saver
- ...
In other words ... I would try to put over that green products are cool. Putting the stress on green attitude is a thing ... but I find more efficient, or at least more clever, to underline the coolness of green products so people don't feel just cool, but also smart.
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