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From yellow journalism to green journalism

 

In a recent post, I mentioned an article from Slate Magazine (there you go) spotlighting the impermanence of fashion in journalism.( Here is another one ..) From yellow journalism, a lot of journalists have turned to green journalism in recent years. They now see the life with green glasses, find environment issues in every topic, and feel like they have a green duty to their readers.

This is revealing how intellectual postures can be influenced by trends, and how impermanent and temporary can be some looking-strong journalistic taking sides.

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Eco-lego

A limited edition of a two-foot-tall motorized lego windmill set ... What more to dream about?
The bad news is that the starting bids are a bananas $1,000 and $1,700.. Being green is always expensive !

But a leopard can't change its spots.  The windmill is sold with ... a truck to transport it. Not a bike. Not an electric car. Not an hybrid. Not even a Toyota Prius. But a large dirty truck. Habits are hard to break...

Climate Change is a precious opporunity ... to let your lego see the light of day.

Here is a good reason to turn gree ! You've been told for years that you were too old to play with lego ? You felt picked on and tourmented ? Climate change is a stalking horse to let your old lego see the light of day !

Cool is a way to sell everything

GreenCheesepodcast1 by Green Cheese

If I were the Green Don Draper ...

And if I were asked to work on a "Being green is being cool" ad ... I would :

• Try to put across that solar ovens make the best cakes ever.
• Explain with nice words that domestic windmill is the new pet generation.
• Expose that green showerheads is the best money saver
• ...

In other words ... I would try to put over that green products are cool. Putting the stress on green attitude is a thing ... but I find more efficient, or at least more clever, to underline the coolness of green products so people don't feel just cool, but also smart.

If Orlando does .. I do

Sometimes, ad makers have really weird ideas to make people into a cause.

"Even super cool people has turned green !" It seems to be the new gimmick to make people concerned about Climate Change. Toyota Prius has gotten out to a flying start by spreading this "on the spot" picture on the internet.

This campaign is really smart, in some respects, as it is insiduous. No logo, no caption .. Orlando is cool, buying a Prius is cool, and beeing green is super cool. Case made.

I wish Toyota try to seduce me with technicals arguments.