It's now back-to-the-studio time ! But before the curtain-fall, let's see how far we have come.
When I did my first steps in blogging here ... I had no strong background about global warming. So I tried to find some information about it and I found thousands of theories : pros, cons, scientific statements but also self-fulfilling prophecies ... I realized that serious theories and craps were next to each other in quite a mess. All this mixture of truth and untruth I discovered made me take a step back. One should be careful with all that is written about global warming. There is kind of a green fever in the air and one can find anything and everything about Global warming. Let's take a step back and look at things from a distance !
About the communication strategies (after all ... that's the reason I am here) ... I discovered kind of an history of theses strategies. In the early ages of the Green fever, admakers were puting it like : "If you help the planet, your life will be better". Then, they turned into fear strategies, much more efficient, and put it like : "If you don't help the planet, your life will be terrible". And nowadays, it sounds like they've changed for a more sexy - but insiduous - strategy : "If you help the planet, you will be someone cool". Of course, from a firm to another, strategies do are different, but there are global trends in all this.
In a nutshell, global warming is a serious issue, but maybe we went crazy too fast about it. There is kind of a media frenzy about it and we lack perspective.
